March 2011 Newsletter

St Patricks Day

Happy March!  Happy Spring!  Happy St. Patrick’s Day!  Happy St. Joseph’s Day!

This month offers old celebrations and new beginnings.  We enjoy celebrating all of them.  Typically in the Formato Family homes we try to spice up our traditional meals with a sure ‘n’ begorrah approach to wishing everyone well not just on the 17th, but each day of each month.  So we add a little Formato Brothers Hot Pepper Spread to almost everything we serve & watch everyone’s eyes light up, surprised at the spicy or zesty taste that results.

St. Patrick’s Day is traditionally an Irish holiday, but that doesn’t stop Italian foodies from improvising or inventing ways to add Formato Brothers products to festive traditional dishes.  Formato Brothers Giardiniera can be added to a traditional roast.  This recipe was so well received we’re sharing it again with you this month.  Sally from St. Charles, IL, shared this recipe for a slow cooker, so I’m hoping you’ll try it and enjoy it as much as she has.

   Place a 3 – 4 lb sirloin tip roast in a slow cooker.  Add 1 jar of Formato Brothers Hot Giardiniera and also 1 jar of Formato Brothers Mild Giardiniera.  Cook on Low 8 – 12 hours for one of the best tasting roasts you’ll ever have.

Wonder what would happen if you added the giardiniera to a corned beef roast?  As a relish for a baked salmon?

Or, how about trying something completely different, rather than a corned beef sandwich, how about an old fashioned hot capicolla meat sandwich topped with Formato Brothers Muffuletta Olive Salad?  We’re all about choices!

By the way, if you submit a recipe using one of our products we will send you a complimentary jar of a Formato Brothers product with your next order.

As kids growing up in the Chicago area we enjoyed St. Patty’s Day & then following quickly, St. Joseph’s Day.  St. Joseph’s Day is celebrated on March 19 & in the Italian communities that means cookies, cookies, more cookies, sweets, usually on a St. Joseph’s Day table.  Several stories exist as to the history of this day, so simply put, during the Medieval times, there was a drought, people prayed to St. Joseph, the drought ended, everyone prayed & brought the food they cooked to the church altar in thanksgiving of & in celebration of St. Joseph.  Many Italian families continue that tradition.

In Germany, a two week beer festival revolves around March 19.  In Valencia, Spain, paella is served often during this time of the year.  Look at this website for more info:   http://www.fallas.com/history   To encourage you to try this wonderful dish we are offering the Vigo Paella Rice & Seafood Dinner, normally $ 3.45, for $ 3.19 until March 31.

And, in southern California, March 19 is the day the swallows return to Capistrano.  The Mission in San Juan Capistrano celebrates, the town celebrates with a Swallows Parade, the people celebrate just because it’s a wonderful day to do so.  This is also the time of the spring solstice & somehow this all comes together in a discussion about food.  We sell Italian food, what else is there to discuss?

One of our dear friends & talented cook in the kitchen shared this recipe with us, an especially tasty breakfast suggestion from Gary in Laguna Niguel, CA, perfect for a spring morning:

The Formato Brothers Omelet

  2 eggs
  1/4 cup milk
  dash of ground pepper
  1 tablespoon butter
  1/4 cup shredded Cheddar cheese
  1/4 cup shredded Havarti cheese
  3 heaping tablespoons of Formato Brothers Hot Giardiniera
  2 tablespoons chopped red pepper
  1/4 cup chopped breakfast sausage

Beat eggs and milk in small bowl with fork or wire whisk until yolks and whites are well mixed.  Heat butter in 10-inch skillet over medium-high heat until butter is hot and sizzling.  As butter melts, tilt skillet to coat bottom with butter.  Add chopped red pepper and hot giardiniera to pan.  Stir the mixture and add ¼ cup of chopped breakfast sausage.  Cook until sausage browns, season with pepper.  Pour eggs into skillet.  While rapidly sliding skillet back and forth over heat, quickly stir eggs with a fork to spread them continuously over the bottom of the skillet as they thicken.  When they are thickened, let stand over heat a few seconds to lightly brown bottom of omelet.  Do not overcook.  Sprinkle with cheese over omelet and fold in ½.  Note that the omelet will continue to cook after being folded.  Tilt skillet and run a spatula under edge of omelet, then jerk skillet sharply to loosen omelet from bottom of skillet and serve over a slice of whole wheat toast.

You can see a picture of this yummy dish on our Recipes page.

And while you are looking for ideas for your next March meal, we have over 500 items online and more than 1000 in our Chicago warehouse.  We are again offering a free sample of one of our Formato Brothers products when you spend $ 50.00 or more.  This is an easy way to experience a taste of Formato Brothers.  Details are on our home page.

We look forward to seeing you again online at www.formatobrothers.com
Buon Appetito!

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Just a note:  Our Free Shipping Offer is now being offered for items totaling $ 75.00 or more.  Many online companies offer free shipping once a year during the holidays and then only for purchases of $100.00 or $125.00.  Providing a free shipping option allows you to continuously save money on your many purchases throughout the year.

A reminder:  you can view other Formato Brothers newsletters on our Blog page.